SUSTAINABLE TEXTILE PRODUCTION

It is clear today that sustainable approaches in the clothing industry will shape the retailing of the future and have even begun to shape it.

Moreover, I think we will start to experience change in 2-3 years, not 5-10 years.

So what does it mean to produce sustainably?

It means being aware of all responsibilities and being able to produce, work and live by completing all requirements. Being sustainable; It means being able to exist with knowledge+mind+awareness+responsibility.

If we need to explain it technically;

As the manufacturer:

-All the materials we use must be sustainable.

-We should not harm any living creature with any of the materials we use in production

-Our operating systems and the energy we use must be sustainable.

-We must provide all the necessary conditions for our personnel to live a life in humane conditions.

-So much so that we should be able to easily share the entire system we have established and all the partners we work with with our customers, down to the smallest detail.

-We should be accountable and be able to lay our heads on the pillow peacefully at night...

In order to document all of what we do, we must certify our work by passing all the necessary audits according to the field of work we do.

As a consumer;

-In the production phase of every product we purchase

how much water and how much energy it uses,

-How much carbon emissions it causes during its production,

-How long the life of the product is,

-All stages that constitute the real cost,

-We should be able to question how the workers who prepare our clothes live..

-And most importantly, we must learn to live by consuming less.

That's why we say #zerocarbon, #zerowaste, #whomademyclothes.

Whether we want to take part in the textile market of Tomorrow's World as a brand or a manufacturer, in both cases, turning our route to investments in being fully sustainable is the best decision we can make.

In order to better express the point reached in the world on this issue, I would like to give you examples of brands built on fully sustainable structures. Thus, I think we can better understand where the world textile is heading.

1- ASKET

The company creates its collections using sustainable natural materials and systems.

He shares all processes with his customers.

When you examine their website, you can see that they apply a principle of complete transparency about all the manufacturers they work with and all the materials they use.

Similarly, with the invoice system you see the example above, it tries to make customers feel the responsibility of requesting the same information from other companies by ensuring that they are informed about all production and cost processes of the products they purchase.

Extra message that can be received from the ID provided to us by this company:

'If I can do it, anyone can do it.

If they don't, question why.

What they don't want you to know.

Then don't allow what you don't want to know to happen with your choices.

2-ETIKO

Their impressive slogan is 'No wear evil'

The issue that the company particularly emphasizes is full transparency to ensure conscientious production conditions.

What are conscientious production conditions?

We can explain conscientious production conditions as the living and working standards of the workers who produce the products we buy to wear with great pleasure.

For example: The sneakers we bought for our child should not have been made by another child.

Or we can explain that a worker who produces a product that you buy by paying X Lira should not spend days or weeks to earn X Lira.

They develop all their collections using sustainable systems and materials.

They provide service with the principle of full transparency.

3-OUTERKNOWN

World famous surfer American Kelly Slater and Kering, prepares sustainable women's, men's and children's collections.

While they are talking about their adventures in creating a sustainable collection on their site, although they are working with a big partner like Kering, it is not easy to develop a sustainable collection, when they first started, everyone wanted the consumer to pay more to be sustainable.

He mentions that they talked about not accepting it and that they set out on a path where no one believed in them. But the progress they have made and the work they have done in the past five years is proof of everything.

4-NUDIE JEANS

They prepare collections with the sustainability awareness that other companies have.

But when denim is involved, the conditions become quite difficult.

Despite all these difficulties, I think they managed the project they designed very successfully.

They use 93.8% organic cotton.

They produce the denim of the future in the name of sustainability.

But their most exciting business is the denim repair shop network.

Over the next ten years, we, as consumers, will learn to consume less and buy as much as we need, as well as all the clothes we have.

We will look for new ways to evaluate it.

WGSN even predicts that Boro boro, the clothing repair culture created by the Japanese working class to manage poverty, will be a rising trend in the world in the next decade, as a starting point for this trend.

At this point, Nudie jeans makes its users experience everything we think will happen in the future today.

It shows other brands what is possible.

How many people at the beginning of the project say 'no way, this is not possible, don't even start'. I can't even imagine what you said.

5- Finally, there are shopping sites where you can find similar products and brands together. It is announced to Trendyol, Morhipo, etc. companies.

The following three companies provide their customers with ease of shopping by offering the collections of companies that produce with the same idea at a single address.

-Thegoodapparel

-Eco stylist

-Style crate

The list goes on. Those who are curious can follow the growth in the market at sustainyourstyle

The world is changing faster than ever before. Even when we think it will change, we find ourselves in change.

We have never experienced such speed before. In short, there is no time to wait to start like before.

This change offers serious opportunities to all textile manufacturers in our country.

But this time, it is necessary to do and complete what needs to be done without the customers' request, and to guide them in this regard by going a few steps ahead of the customers.

If we cannot achieve this, it will be inevitable for us to experience the movie we have watched before once again.

It seems that this time we will lose our share in production from countries such as China, India and Pakistan to European countries such as Poland, Hungary and Portugal, which are stronger with the advantage of location, language and culture.

To prevent this situation;

Institutions need to turn their direction towards sustainability by establishing competent teams as soon as possible.

I believe that it is possible to achieve work beyond what is designed by first investing in the right people and then investing in the right technology.

By investing in knowledge, experience and technology. By believing in the future, change and science.

Wishing you to stay with love and health,

Evolution Berrak