On December 4th, Pantone announced the color it predicts will be the most used in 2025. And, as expected, this announcement was met with reactions from various quarters. The reason was simple, but the debate was profound: Pantone had declared a shade of white as the color of the year.

A NEW EQUATION IN HOME TEXTILES When we talk about new trends, most of us still think of colors and textures first. In this article, I want to look at trends from a broader, more realistic perspective. We have reached the end of the road where we walked solely with aesthetic concerns, solely with a "designer's reflex," without knowing why a color or texture becomes a trend or within what dynamics the products we design will reach the consumer.

BRANDS THAT DESIGN SLEEP EXPERIENCES, NOT PRODUCT CATALOGS, WILL WIN. When it comes to sleep products, our focus is often on the bed itself. However, true sleep comfort is achieved not through a single product, but through a complete collection of products that are perfectly matched to each other. The bed, pillows, duvet, and bed linens are individual pieces that make up this system, but when assembled together, they form a powerful collection that fully meets expectations.