2024 Spring / Summer Home Textile Trend Report

The 2024 spring-summer season will be a season in which we will see clear reflections of consumer movements that have been changing rapidly over the last 3 years.

Everything that we have talked about and invested in in home textiles so far has no place to wait other than the shelves.

We can say that home textile starts with the 2024 summer season when all the investments made in the last ten years are paid off.

We are in the days when our perceptions of everydayness and luxury are being restructured, what we used to call luxury is now everyday, and what we used to call "no need" has become a must.

It is time for good cotton, good yarn, fabrics with the right construction, and healthy dyeing and printing to come to the home textile scene.

The motto of our home textile collections in the following seasons is 'Everything is the best, the right thing'.

From the era of fast consumption, where design is preferred just because it is design and regular shopping is encouraged; We are moving into an era where design serves a purpose, a need - consume for the need, consume less.

From now on, it will not be as easy to sell a product just because it has a nice design.

In order for a new product to be sold, it must be functional, serve a need, and the raw materials used in the product must be good and of high quality, in addition to its aesthetic design.

All marketing strategies will be based on this mathematics, and those that are not will lose their place in the market day by day.

Let's take a look at how this wind affects which market and how the trends take shape in this perspective.

- Ranforce fabric, which we see most with colorful prints in brands that appeal to the middle-scale income group, will now leave the scene.

-The market will feature new fabrics that provide the softness and strength that consumers are looking for.

-Different blended fabrics and fabrics that support comfort, emotions and health will be used in brands that appeal to the middle and upper income group.

-In the upper income group, we will see products where materials, textiles, prints and ready-made garments play to perfection.

Let's take a look at the summaries of the three trend reports we prepared within the framework of all these changes.

OPULENTY ECLECTIC

In this half-bohemian, half-elegant theme, where natural materials appeal to our perception of luxury, the bohemian feeling is given with color and texture, while the elegant feeling is given by emphasizing that every material used is certified, good and produced with the right processes.

Matte and clean surfaces on natural fabrics such as cotton and linen, thoughtful details, hand workmanship, embroidery and broderies are the prominent topics of this theme.

LUXURY SIMPLICITY

2-Luxury Simplicity

The perception of luxury is expressed by the combination of quality, comfort and multi-functionality in an unpretentious style.

Special fabrics woven with good threads and dobby surfaces are a special trend where luxury is felt on the touch.

Bamboo, tencel cupro, cotton satin fabrics and handcrafted touch, white works are the main characters of this theme.

MIX & MATCH

3-Mix&Match

As the name suggests, it draws attention to the fact that many different materials, patterns, textures and colors can create a whole together. Patterns and objects from different cultures stand together in a magnificent balance, emphasizing the beauty of diversity.

The most different aspect of the Mix&match theme, where all kinds of print patterns can be used for the hot summer, is to use things that are not considered together, combine them with things that are not combinations and create a carnival elegance.

Achieving a whole by using different textures, different patterns and different workmanship together constitutes the main character of the theme.

Percale, cotton satin for printed floors; On plains, you can create very rich collections by using different dobbies together.

For more, detailed studies and business partnerships, contact:

info@defkreatif.com marketing@defkreatif.com

Evolution Berrak