Apple has built a multi-billion dollar color strategy, growing 38% in the Chinese market over the last three years against competitors. Do you also adapt your brand to your target market? A comprehensive case study on color, culture, and brand consulting.

Why should beds, duvets, pillows, mattress protectors, and duvet covers be designed together? The concept of a sleep ecosystem, global brands, and the place of healthy sleep in Longevity.

Küresel çocuk yatak tekstili pazarı 10,5 milyar dolara ulaşırken Türkiye'de bu segmente özel tek bir marka yok. Pottery Barn modelinden dersler ve Türkiye için yol haritası.

Recycling textiles is becoming mandatory. How are the EU's circular economy policies transforming the clothing, furniture, and bedding sectors? A strategic guide for Turkish manufacturers.

On December 4th, Pantone announced the color it predicts will be the most used in 2025. And, as expected, this announcement was met with reactions from various quarters. The reason was simple, but the debate was profound: Pantone had declared a shade of white as the color of the year.

A NEW EQUATION IN HOME TEXTILES When we talk about new trends, most of us still think of colors and textures first. In this article, I want to look at trends from a broader, more realistic perspective. We have reached the end of the road where we walked solely with aesthetic concerns, solely with a "designer's reflex," without knowing why a color or texture becomes a trend or within what dynamics the products we design will reach the consumer.

BRANDS THAT DESIGN SLEEP EXPERIENCES, NOT PRODUCT CATALOGS, WILL WIN. When it comes to sleep products, our focus is often on the bed itself. However, true sleep comfort is achieved not through a single product, but through a complete collection of products that are perfectly matched to each other. The bed, pillows, duvet, and bed linens are individual pieces that make up this system, but when assembled together, they form a powerful collection that fully meets expectations.

A historic decision has been made for the textile and fashion industry in Europe. The European Commission has officially adopted a regulation banning the destruction of unsaleable textile products. This decision is not just an environmental step. It also represents a structural transformation that will change the rules of the game in terms of production, inventory management, collection planning, and brand strategies.

Küresel Halı Ve Kilim Pazarın Büyüklüğü: Global Market Insights verilerine göre dünya halı pazarın 2024’te 51,7 milyar USD seviyesinde olduğu, 2034’e kadar 84,7 milyar USD’ye ulaşarak %5,2 CAGR ile büyüyeceği öngörülmektedir.

We are journeying through a story of transformation. Today, we will take a closer look at what awaits us in the global home textiles market by 2035. But not just with numbers. From sustainability to digitalization, from artificial intelligence to the "slow-home" concept, and to the transformation of the luxury segment, in short, together we will pave the way to creating an ecosystem that generates meaning from "producing bed linens." Let's start by taking today's photo.