A historic decision has been made for the textile and fashion industry in Europe. The European Commission has officially adopted a regulation banning the destruction of unsaleable textile products. This decision is not just an environmental step. It also represents a structural transformation that will change the rules of the game in terms of production, inventory management, collection planning, and brand strategies.

We are journeying through a story of transformation. Today, we will take a closer look at what awaits us in the global home textiles market by 2035. But not just with numbers. From sustainability to digitalization, from artificial intelligence to the "slow-home" concept, and to the transformation of the luxury segment, in short, together we will pave the way to creating an ecosystem that generates meaning from "producing bed linens." Let's start by taking today's photo.