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An Orange Strategy: Apple, WGSN, and the Invisible Game of the Big Players
Apple has built a multi-billion dollar color strategy, growing 38% in the Chinese market over the last three years against competitors. Do you also adapt your brand to your target market? A comprehensive case study on color, culture, and brand consulting.

EvRiM ARıCaN
May 49 min read


The Standard of Tomorrow in the European Market: Recycled Fiber
Recycling textiles is becoming mandatory. How are the EU's circular economy policies transforming the clothing, furniture, and bedding sectors? A strategic guide for Turkish manufacturers.

EvRiM ARıCaN
Apr 1910 min read


A New Era in Europe: The Destruction of Unsold Textile Products is Banned.
A historic decision has been made for the textile and fashion industry in Europe. The European Commission has officially adopted a regulation banning the destruction of unsaleable textile products.
This decision is not just an environmental step. It also represents a structural transformation that will change the rules of the game in terms of production, inventory management, collection planning, and brand strategies.

EvRiM ARıCaN
Mar 23 min read
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