A NEW EQUATION IN HOME TEXTILES When we talk about new trends, most of us still think of colors and textures first. In this article, I want to look at trends from a broader, more realistic perspective. We have reached the end of the road where we walked solely with aesthetic concerns, solely with a "designer's reflex," without knowing why a color or texture becomes a trend or within what dynamics the products we design will reach the consumer.

BRANDS THAT DESIGN SLEEP EXPERIENCES, NOT PRODUCT CATALOGS, WILL WIN. When it comes to sleep products, our focus is often on the bed itself. However, true sleep comfort is achieved not through a single product, but through a complete collection of products that are perfectly matched to each other. The bed, pillows, duvet, and bed linens are individual pieces that make up this system, but when assembled together, they form a powerful collection that fully meets expectations.

A historic decision has been made for the textile and fashion industry in Europe. The European Commission has officially adopted a regulation banning the destruction of unsaleable textile products. This decision is not just an environmental step. It also represents a structural transformation that will change the rules of the game in terms of production, inventory management, collection planning, and brand strategies.

We are journeying through a story of transformation. Today, we will take a closer look at what awaits us in the global home textiles market by 2035. But not just with numbers. From sustainability to digitalization, from artificial intelligence to the "slow-home" concept, and to the transformation of the luxury segment, in short, together we will pave the way to creating an ecosystem that generates meaning from "producing bed linens." Let's start by taking today's photo.

For the Fall/Winter 2026/2027 season, this report is more than just a list of trends; it's a guide that inspires, directs, and helps your brand build a meaningful connection with your target audience. It has been prepared with information sifted from a wide pool of data, ranging from international publications and consumer insights to market analyses and scientific data. Because a great collection begins with a great vision.