On December 4th, Pantone announced the color it predicts will be the most used in 2025. And, as expected, this announcement was met with reactions from various quarters. The reason was simple, but the debate was profound: Pantone had declared a shade of white as the color of the year.

We are journeying through a story of transformation. Today, we will take a closer look at what awaits us in the global home textiles market by 2035. But not just with numbers. From sustainability to digitalization, from artificial intelligence to the "slow-home" concept, and to the transformation of the luxury segment, in short, together we will pave the way to creating an ecosystem that generates meaning from "producing bed linens." Let's start by taking today's photo.

For the Fall/Winter 2026/2027 season, this report is more than just a list of trends; it's a guide that inspires, directs, and helps your brand build a meaningful connection with your target audience. It has been prepared with information sifted from a wide pool of data, ranging from international publications and consumer insights to market analyses and scientific data. Because a great collection begins with a great vision.